In 1983, Nick finally decided to take his destiny into his own hands, and with one bold leap of faith, he bought a small piece of land and his first herd of 30 commercial Bonsmara heifers. From there, his first-hand experiences with the challenges of the agricultural industry inspired him to find solutions that would empower other dreamers like him to achieve profitable farming using a holistic farming approach in South Africa. The result of Nick’s vision is the Sernick Group, a diversified agricultural organisation that owns assets along every step of the value chain, including a Bonsmara stud, a commercial Bonsmara herd and a Phase C bull testing station, as well as an animal feed factory, a feedlot, an abattoir and several retail butcheries.