How we work
three core focus areas
In order to address the pressing need for support in the agricultural industry and support a SerDev has adopted three core focus areas: livestock farmer, value chain development and community development.
Livestock farmer development
Our sustainable growth model has been developed over many years, and focuses on working with with formal land tenure and livestock. Our model is flexible, built to adapt to market needs and land tenure constraints, and have been tested across multiple regions in Africa.
Between 2018 and 2020, the Sernick Group partnered with the Jobs Fund at National Treasury with the aim to ultimately develop 660 emerging cattle farmers into at least 56 commercial and successful livestock farming operations. Developing farmers in this programme were mentored over time to learn the skills they need to become experts in their field and build wealth.
As an organisation, we have begun to provide market access to developing farmers, and will continue to develop this ecosystem in partnership with funding institutions, training organisations, and businesses.
Value chain development
The Sernick Group is already experienced in establishing and maintaining its own value chain. Taking the lead from our parent company, SerDev designs, implements and manages greenfield entities while simultaneously redeveloping various brownfield entities, such as:
By leveraging our own in-house value chain experience and collaborating with the best expertise in the market, we are able to ensure that these value chain entities attain their maximum impact and success.
By helping developing farmers to get on their feet, SerDev is building a network of entrepreneurs and innovators in communities that are often plagued by poverty and undesirable conditions. This is done with the aim to create communities that have food security and the ability to be self-sufficient. Our community development programme consists of household surveys, management and training support, as well as assistance with business planning, access to finance, and job creation. Initial tests have shown that this process is already yielding good results in the form of better health, more income-earning opportunities, and increased community security.